Multi Attribute Utility Theory (MAUT) Method in Determining Cinemas with the Best Facilities in Balikpapan City

Muhamad Ridho Alvia Atmaja; Edi Susanto; Yustian Servanda

doi:10.59934/jaiea.v4i3.1055

Authors

Muhamad Ridho Alvia Atmaja Universitas Mulia
Edi Susanto Universitas Mulia
Yustian Servanda Universitas Mulia

DOI:

https://doi.org/10.59934/jaiea.v4i3.1055

Keywords:

Cinemas, Decision making, Determining, facilities, Multi Attribute Utility Theory (MAUT)

Abstract

Cinema is one of the entertainment destinations that are often visited. In Balikpapan city, there are five cinemas that can be chosen by people as a source of entertainment or just to enjoy the weekend. However, each person can only watch in one of the available cinemas. The number of cinemas makes people confused in choosing a place to watch, everyone certainly chooses a cinema with the best facilities, in determining the cinema with the best facilities people need to consider several criteria such as ticket prices, number of films, availability of audience seats, and supporting facilities (offline ticket purchase counters, online ticket pick-up counters, waiting rooms, waiting room seats, trash cans, toilets, etc.). These criteria can be used in the Decision-making system. This study uses Multi Attribute Utility Theory (MAUT) to make it easier to choose a cinema with the best facilities. In the process of using the MAUT method, it is to determine the criteria that are beneficial (benefit) and detrimental (cost), determine the weight of the criteria, determine alternatives, collect data, conduct assessments, normalize, and sort alternatives based on the final results to find out the highest value. From the process that has been carried out, the final result of using the MAUT method in making decisions to choose a cinema with the best facilities in Balikpapan city is that CGV Plaza Balikpapan is in first place with the highest score.

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