User Acceptance Analysis of AI GROK on Platform X
DOI:
https://doi.org/10.59934/jaiea.v4i3.1107Keywords:
Artificial Intelligence; AI Grok; Platform X; Technology Acceptance ModelAbstract
Significant changes have been brought about by advancements in artificial intelligence (AI) to digital platforms, including social media. One of the latest innovations is the integration of GROK AI into Platform X, designed to enhance user interaction, productivity, and the overall user experience. This study uses the Technology Acceptance Model (TAM) to examine user acceptance of AI GROK, focusing on four main factors: perceived ease of use, perceived usefulness, user attitude and intention to continue using the feature. Data were collected via a questionnaire distributed to active Platform X users who had interacted with GROK AI. The findings aim to provide insights into user perceptions and behaviour to support the development of more effective and user-centric AI features. This research is expected to benefit developers, digital service providers and other stakeholders involved in improving AI integration.
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