The Efforts to Improve The Sales of Villagers Business Using Online Marketing (Cases Study: Bawomataluo Village)

Abstract

Most people who live in village especially in remote area make their living income based on farming or fishing. However, the income that coming from those activities not always can meet the ends. Bawamataluwo village is one of tourism villages in Nias island. The people in the tourism village take opportunities to sell souvenirs, like handicrafts, t-shirt to the tourists. Unfortunately, not all tourim villages are easily to be accessed by the tourist. Some villages are located in remote area, and one of the villages is Bawamataluwo. People in that village make handicraft to increase their income. They make wood crafts, woven hat made of nipah, bags and many more. Since the location of the village quite difficult to be accessed, the income of selling souvenirs is very low. The author made the research of the situation and gives solution for the marketing of their products. Using online marketing is the solution for the products. The method of developing the system is using waterfall method. The system information developed by using PHP and the database was built by using SQL. By building the online marketing, hopefully the villagers can raise their sales and also their income.