Acceptance of ChatGPT as an AI Chatbot at Among Students: An Analysis Using the UTAUT Model

Monica Exsanni Araf Octaviana; Leilani Najma Rachmawati; Chika Rievania Khairunisa Fitri

doi:10.59934/jaiea.v4i3.1181

Authors

Monica Exsanni Araf Octaviana Universitas Pembangunan Nasional "Veteran" Jawa Timur
Leilani Najma Rachmawati Universitas Pembangunan Nasional "Veteran" Jawa Timur
Chika Rievania Khairunisa Fitri Universitas Pembangunan Nasional "Veteran" Jawa Timur

DOI:

https://doi.org/10.59934/jaiea.v4i3.1181

Keywords:

Technology Acceptance, UTAUT, ChatGPT, Artificial Intelligence, SmartPLS

Abstract

This study explores the degree to which university students in Surabaya accept ChatGPT, an AI-powered chatbot, by utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Adopting a quantitative methodology, data were collected through questionnaires distributed to respondents. The data analysis was carried out using the Structural Equation Modeling (SEM) method with the aid of SmartPLS software. The results demonstrate that the fundamental elements of UTAUT namely performance expectancy, effort expectancy, social influence, and facilitating conditions exert a significant influence on students' intentions and predicted behaviors concerning ChatGPT usage. These findings imply that simplicity, perceived usefulness, social support, and adequate technological infrastructure serve as key drivers in the adoption of ChatGPT. Hence, with proper educational facilitation and a supportive learning environment, ChatGPT is likely to offer substantial long-term value in academic settings.

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