User Satisfaction Analysis of Ajaib Alpha Application  Using EUCS Method

Christoforus Nicko Prasetya; Mochammad Rayhan Prasetya; Elian Putera Tanuwijaya

doi:10.59934/jaiea.v4i3.1190

Authors

Christoforus Nicko Prasetya UPN Veteran Jawa Timur
Mochammad Rayhan Prasetya UPN Veteran Jawa Timur
Elian Putera Tanuwijaya UPN Veteran Jawa Timur

DOI:

https://doi.org/10.59934/jaiea.v4i3.1190

Keywords:

Ajaib Alpha, EUCS, Digital Investment, User Satisfaction, PLS-SEM

Abstract

The development of financial technology has driven the increasing use of digital investment applications such as Ajaib Alpha. This study aims to analyze user satisfaction with the Ajaib Alpha application using the End-User Computing Satisfaction (EUCS) model, which includes five dimensions: content, accuracy, format, ease of use, and timeliness. This research uses a descriptive quantitative approach by distributing questionnaires to 400 active users of the application. Data were analyzed using descriptive statistics and structural model testing through the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, with the assistance of Jamovi and WarpPLS software. The results show that the dimensions of content, accuracy, and format significantly influence user satisfaction, while the dimensions of timeliness and ease of use do not have a significant effect. These findings indicate that information quality and interface presentation are the main factors affecting user satisfaction levels with the Ajaib Alpha application. This research is expected to serve as a foundation for developers in improving the quality of digital investment application services.

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