Analysis of Customer Satisfaction Towards Digital Banking Services using Technology Acceptance Model Method
DOI:
https://doi.org/10.59934/jaiea.v5i1.1233Keywords:
website, customer satisfaction, digital banking services, TAM methodAbstract
The digitalization of banking services has enabled customers to conduct various transactions quickly and efficiently through digital
platforms such as telephone banking, SMS banking, internet banking, and mobile banking. This ease of access has brought great benefits
to customers, such as reducing the time and cost of conducting banking transactions. However, the adoption of digital banking services
does not always run smoothly. Customer satisfaction with these services is a key factor in determining the success of implementing this
technology. To analyze customer satisfaction, the Technology Acceptance Model (TAM) method can be used. The TAM method can be
used as a basis for evaluating factors that influence technology acceptance, such as Perceived Usefulness (PU) and Perceived Ease of Use
(PEU), which ultimately contribute to customer satisfaction and loyalty. The results obtained from this study are a website to analyze
customer satisfaction with digital banking services using the TAM method.
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