CV. Fajar Raya Abadi Company Profile Website Design Using Importance Performance Analysis Method

Abstract

The Importance Performance Analysis method is a technique used to identify the attributes of a product that are most needed from the existence of a development based on the perspective of product or service users. The Importance Performance Analysis method is used to map the relationship between the importance and performance of each attribute offered and the gap between performance and expectations of these attributes. In terms of designing a company profile as a promotional media, many companies now use internet media as a promotional media that is practical and easily accessible to all levels of society, one of which is by designing a website-based company profile. A company profile is an image of a company's professionalism that can be used as an effective marketing tool because it contains visual elements in the form of images and text, especially if other multimedia elements are added, it will make the company profile design look more attractive and can make customers interested in the products offered. The role of a company profile is very influential in the development and existence of goods or services from a company that is starting to develop, where a company profile is a company profile that is a general description of a company that wants to carry out a series of promotional activities through a video, book, website or other media.