Comparative Analysis of Food Delivery Application Using User Experience Questionnaire (UEQ) Method

Felicia; Robby Wijaya; Feriani Astuti Tarigan

doi:10.59934/jaiea.v5i1.1302

Authors

Felicia STMIK TIME
Robby Wijaya STMIK TIME
Feriani Astuti Tarigan STMIK TIME

DOI:

https://doi.org/10.59934/jaiea.v5i1.1302

Keywords:

Food Delivery Application, GoFood, GrabFood, UEQ Method, User Experience

Abstract

Online Food Delivery (OFD) services have become one of the practical solutions in meeting the consumption needs of modern society, especially for individuals with high mobility, limited access, or other situational constraints. In choosing a food delivery application, ease of use and user experience (UX) become crucial factors that influence consumer satisfaction. Competition between applications does not only depend on price and menu variety, but also on interface quality, response speed, and navigation comfort. This study uses User Experience Questionnaire (UEQ) method to compare the UX between two popular food delivery applications, GoFood and GrabFood. The UEQ measure six main dimensions: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. This method will be applied to assess the user experience of these two applications from the user’s perspective. The analysis result show that GoFood excels in the dimensions of Attractiveness, Dependability, and Stimulation with a Good category, while GrabFood displays stable and consistent performance across all dimensions with an Above Average category. These findings indicate that GoFood stands out in certain aspects, while GrabFood has strengths in overall UX

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