Visualization of an End Gondola Display (EGD) Using 3D Digital Prototyping

Abstract

In the modern retail industry, product displays play a strategic role in attracting consumer attention and influencing purchasing decisions. One commonly used display medium is the End Gondola Display (EGD), a display rack placed at the end of a row of gondolas to highlight featured products or specific promotions. This research aims to develop EGD visualization using a 3D digital prototyping approach as an effective, efficient, and adaptive design solution for production and marketing needs. The digital prototyping method allows designers to create a visual simulation of the product before physical production. In this study, a 3D EGD model was developed using digital modeling software that supports dimensional precision and design flexibility. The process begins with analyzing shelf requirements, planning the shape and dimensions, and producing the final rendering as a presentation medium. This approach minimizes production errors, accelerates the validation process, and reduces material costs due to repeated physical revisions. The results of the research indicate that EGD visualization in the form of a digital prototype facilitates design evaluation, including structural, aesthetic, and functional aspects. Digitally visualized designs can be used as direct references by production and marketing teams, accelerating decision-making by management or clients. Furthermore, this method opens up opportunities for cross-disciplinary collaboration, including design, production engineering, and branding strategy, within a single, integrated work process. The conclusion of this study confirms that 3D digital prototyping is a relevant and solution-oriented approach for designing End Gondola Displays in today's creative industry. This method supports work efficiency, design accuracy, and effective communication within the production chain and visual product promotion.