User Satisfaction Analysis of the Shopee Website's User Interface using the End-User Computing Satisfaction (EUCS) Method (Case Study of Students of STMIK Time Class 21)

Abstract

Information technology cannot be separated from people’s lives and has had a big influence in various fields, including the economic or business sector. One type of application of technological in the economic or business sector is the online trading industry, often called the marketplace. This study aims to analyze the level of user satisfaction towards the Shopee website user interface using the End User Computing Satisfaction (EUCS) method, namely content, accuracy, format, ease of use, and timeliness. Data were collected through an online questionnaire with a total of 100 respondents, namely students of STMIK TIME batch 21. The results of the study are presented in the form of interactive visuals through the website and it is hoped that the findings of this study can provide comprehensive insights into user experience and become a reference for Shopee to continue improving the quality of the Shopee website user interface.