Analysis of Conten Quality and Social Media Funcionality in Bussiness Using the EUCS Method

Leony Hoki; Johanes Terang Kita Perangin-Angin; Steven Julianto

doi:10.59934/jaiea.v5i1.1631

Authors

Leony Hoki STMIK Time
Johanes Terang Kita Perangin-Angin STMIK Time
Steven Julianto STMIK TIME

DOI:

https://doi.org/10.59934/jaiea.v5i1.1631

Keywords:

EUCS, content quality, Social media, Funcionality, Digital business, User satisfacation

Abstract

This study aims to analyze the influence of content quality and social media funcionality on user satisfacation in the content of digital business using the End User Computing Satisfacation(EUCS) method. Three social media platforms analyzed are facebook,instagram,and x. Data was collected through surveys involving 100 active respondents for each platform,evaluated based on five EUCS dimensions:content,accuracy,format,ease of use,and timeliness. The analysis results show that instagram achieved the highest performance om content quality,while Facebook excelled in terms of ease of use. This study provides valuable insights for business actors in selecting the most effective platform for promotional strategies and engagment

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