Design of A 3d Educational Animation for Finance and Remittance at PT Topremit using the Aida Method

Muhammad Fuad Hakiki; Johanes Terang Kita Perangin-Angin; Tasya Fahriani

doi:10.59934/jaiea.v5i1.1697

Authors

Muhammad Fuad Hakiki STMIK TIME
Johanes Terang Kita Perangin-Angin STMIK Time
Tasya Fahriani STMIK Time

DOI:

https://doi.org/10.59934/jaiea.v5i1.1697

Keywords:

3D Animation, Education, Remittance, PT Topremit, AIDA

Abstract

This thesis discusses the design of a 3D educational animation regarding the international remittance services of PT Topremit. The main issue addressed is the lack of public understanding, especially among new users, regarding the process of sending money abroad online. This research uses the AIDA method (Attention, Interest, Desire, Action) as a strategic approach in designing the animation's narrative and visuals to attract attention and persuade the audience to use Topremit's services. The result of this research is a 3D animated video approximately 2 minutes in length that educates users on how Topremit works and its benefits, presented in an engaging and easy-to-understand visual style. The goal of this work is to help improve public understanding and trust in digital international money transfers. This animation is expected to be utilized as both a promotional and educational tool by the related company.

Downloads

Download data is not yet available.

References

Putikadea Insyirah, Kusumaningsih Ambar, Handayani Susi, Mariana "FINANCIAL LITERACY THROUGH INVESTMENT EDUCATION FOR INDONESIAN MIGRANT WORKERS," Jurnal Hilirisasi Technology Pengabdian Masyarakat, Volume 5 No. 1, April 2024.

Financial Services Authority. (2020). “2019 National Survey of Financial Literacy and Inclusion”. Accessed from https://www.ojk.go.id/id/berita-dan-kegiatan/publikasi/Pages/Survei-Nasional-Literasi-dan-Inklusi-Keuangan-2019.aspx

Hidayat Khomarul. (2021) “Wise Survey: Many Complaints About the Cost of Sending Money Abroad”. Accessed from https://keuangan.kontan.co.id/news/survei-wise-biaya-pengiriman-uang-ke-luar-negeri-banyak-dikeluhkan#google_vignette.

Ruang Buku. (2022) "The Meaning of Animation in Multimedia," Accessed from https://ruangbuku.id/artikel/pengertian-animasi-dalam-multimedia/

Putri Rossalina. (2024) “DESIGN AND IMPLEMENTATION OF 3D ANIMATION OF PRODUCTION PROCESSES FOR PRODUCT INTRODUCTION TO OPERATORS AT PT ADYAWINSA ELECTRICAL AND POWER" (Thesis, SEKOLAH TINGGI TEKNOLOGI TERPADU NURUL FIKRI).

Pratiknjo Jovan Tobias Abiel, Nadya, "The Role of Background Concepts and Visual Effects with the Animation Production Process Method Approach in the Film 'Dahulu Kala'". JURNAL TITIK IMAJI Volume 7 Number 1: 32 - 45, March 2024.

Hin Calita. (2022) “Understanding the Meaning, Function, and Types of Animated Videos," Accessed from https://superpixel.co.id/blog/mengenal-arti-fungsi-dan-jenisjenis-video-animasi/

Wahyudi Deni Agung, Surahman Ade, and Anisa Sivi Nuari, “Application of E-Marketplace Product Promotion Media Using the AIDA Model and 3D Objects,” Informatika: Jurnal pengembangan IT (JPIT), Vol.6, No.1, January 2021.

Crispin, Andrian Reinaldo. "Virtual/Augmented Reality: Concept, Implementation and Testing." PUBLISH BUKU UNPRI PRESS ISBN 1.2 (2024).

Mulyati Hana Putriana, Sudrajat Ajat, “Effectiveness of the Aida Model as a Marketing and E-Wom Strategy to Influence Consumer Purchase Intention in the Digital Era,” JURNAL MANEKSI VOL 13, NO. 4, DECEMBER 2024.