Designing a Simple QR Code Based Digital Traceability System for Halal Product Transparency

Kafa Nayla Ilahiya; Muhammad Fajrusshodiq; Delta Dealova; Fatkhur Rokhman

doi:10.59934/jaiea.v5i3.2389

Authors

Kafa Nayla Ilahiya Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
Muhammad Fajrusshodiq Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
Delta Dealova Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
Fatkhur Rokhman Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

DOI:

https://doi.org/10.59934/jaiea.v5i3.2389

Keywords:

Digital traceability, QR code, halal products, information transparency, TAM, UMKM.

Abstract

The halal product industry in Indonesia continues to grow rapidly, but consumers still face limitations in independently verifying a product's halal status solely from packaging labels. This study aims to design a simple QR Code-based digital traceability system to transparently convey halal product information and evaluate the system's acceptance based on consumer perceptions. The study used a sequential, exploratory, mixed-methods approach, with a case study of the Wafello Chocolate Gellato Style wafer product (PT Mayora Indah Tbk). The system was designed in three stages: product information content development, QR Code creation using a QR Code generator, and system finalization. Testing was conducted with 30 respondents using a questionnaire based on the Technology Acceptance Model (TAM) theory, expanded with trust and perceived risk dimensions. The results showed that the system was very well received, with an average positive dimension score of 4.24 on a scale of 5.00. Perceived benefits and perceived system needs received the highest scores (4.36 each), followed by ease of use (4.30), trust (4.15), and intention to use (4.03). However, respondents expressed serious concerns about the risk perception related to potential data manipulation and reliance on an internet connection (mean = 4.17). This study concluded that a QR code-based digital traceability system is technically feasible, low-cost, and relevant for halal product consumers. Further development is recommended, including real-time integration with the BPJPH/BPOM database, the addition of digital encryption, and the exploration of blockchain technology to enhance system security and reliability.

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