E-Commerce Website Design with a Content Based Filtering Product Recommendation System at the Aqua Factory in Ruteng City

Debrianus Naldi  Putra Nonse; Petrus Katemba; Dewi Anggraini

doi:10.59934/jaiea.v5i3.2395

Authors

Debrianus Naldi Putra Nonse STIKOM UYELINDO Kupang
Petrus Katemba STIKOM Uyelindo Kupang
Dewi Anggraini STIKOM Uyelindo Kupang

DOI:

https://doi.org/10.59934/jaiea.v5i3.2395

Keywords:

E-commerce, Content-Based Filtering, Recommendation System, AQUA Factory, Product Recommendation, User Experience, Ordering Efficiency, Product Distribution.

Abstract

This study focuses on the design and development of an e-commerce website for the AQUA Factory in Ruteng City by implementing a Content-Based Filtering recommendation system. The system is designed to help customers find products that better match their preferences and needs from a large number of available options. Content-Based Filtering was chosen because it can provide personalized recommendations based on product attributes viewed or selected by users without requiring interaction data from other users. Compared to Collaborative Filtering and Hybrid Filtering, this method is considered more efficient in the early stages of system development. The implementation of this recommendation system is expected to improve user experience, increase ordering efficiency, and support the product distribution process in the AQUA Factory in Ruteng City.

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References

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