Gap Analysis of Digital Tracebeality Implementation in Small-Scale Halal Industries

Abstract

The rapid growth of the halal industry in Indonesia has increased the demand for more transparent, accountable, and integrated product management systems. One technological innovation that supports this need is digital traceability, a technology-based tracking system that enables stakeholders to access information related to the origin of raw materials, production processes, storage, and product distribution. Through digital traceability, consumers can verify the halal integrity of products more easily, thereby enhancing trust and confidence in halal-certified products. Despite its potential benefits, the implementation of digital traceability among small-scale halal enterprises remains limited and faces several significant challenges.

This study aims to analyze the implementation gap of digital traceability systems among halal Micro, Small, and Medium Enterprises (MSMEs) using a qualitative research approach. Data were collected through direct interviews with owners and managers of small-scale halal food businesses located in Ujungnegoro. The findings indicate that most halal MSMEs have not yet adopted digital traceability systems effectively. Several factors contribute to this situation, including limited digital literacy among business owners, high implementation and maintenance costs, inadequate technological infrastructure, and a lack of technical guidance and training from relevant institutions.

Furthermore, the study reveals a substantial gap between increasing consumer expectations for halal transparency and the readiness of MSMEs to adopt digital technologies. While consumers are becoming more concerned about product authenticity and traceability, many MSMEs still rely on conventional record-keeping methods. Therefore, a gradual implementation strategy, supported by government policies, training programs, technological assistance, and collaboration among stakeholders, is essential to facilitate digital transformation and improve the competitiveness and sustainability of the small-scale halal industry in Indonesia.