Designing Simple Performance Indicators for System Evaluation Digital Traceability in the Halal Industry (Case Study: Raja Kebab MSMEs Certified Halal, Pekalongan)

Abstract

The mandatory halal certification policy in Indonesia accelerates MSME integration into the global halal ecosystem, though often viewed merely as an administrative hurdle. This study evaluates the digital traceability system of halal-certified MSMEs, using Raja Kebab in Pekalongan as a case study. Employing a mixed-methods approach and GAP analysis, data was collected via observation and questionnaires from owners and consumers. Findings reveal a critical operational gap: despite high consumer confidence, MSMEs lack fundamental traceability documentation. Production documentation showed the most severe gap (GAP 2.67), lacking SOPs and batch coding, relying entirely on the owner's memory. Distribution traceability showed a moderate gap (GAP 1.33) due to missing halal logos on packaging. The study recommends transitioning from memory-based operations to simple, cost-free digital traceability tools like Google Forms, Sheets, and POS applications. This framework offers a scalable, low-cost solution for micro-enterprises to maintain halal integrity and consumer trust.