Implementation of the Simple Additive Weighting Method  in Determining Promotional Locations for Prospective  New Student Admissions in Colleges

Putu Andhika Kurniawijaya; I Wayan Widi Karsana

doi:10.59934/jaiea.v3i3.537

Authors

Putu Andhika Kurniawijaya Universitas Dhyana Pura
I Wayan Widi Karsana Universitas Dhyana Pura

DOI:

https://doi.org/10.59934/jaiea.v3i3.537

Keywords:

student admissions, promotion, simple additive weighting methods

Abstract

Universities are currently competing in the selection of prospective students. By attracting high school graduates and others to continue their education to a higher level of education, universities promote high schools and vocational schools in the surrounding area. Every year, universities actively conduct promotional activities to gain the capacity that has been targeted by university leaders. One of the obstacles faced by universities in achieving the promotion target is the number of high schools and vocational schools spread across all provinces in Indonesia. The promotion section in determining the target area of promotion is requested by university leaders to be right on target because the budget of each university is limited. Determining the right promotion target can help universities strategize and use the budget appropriately and efficiently. The Simple Additive Weighting (SAW) method was chosen because it has an easy-to-understand concept. The criteria used in this study are: 1) the number of private universities in the district; 2) the number of high schools and vocational schools in the district; 3) the number of students in the district; and 4) the distance of private universities from the district.

Downloads

Download data is not yet available.

References

M. E. Romli, “Strategi Pemasaran Perguruan Tinggi Swasta,” jmwe, vol. 16, no. 4, p. 296, Jan. 2020, doi: 10.31851/jmwe.v16i4.3726.

H. Y. Wono and I. D. K. Aji, “PREFERENSI KOMUNIKASI PEMASARAN TERPADU PERGURUAN TINGGI DI SURABAYA PADA ERA POSMODEREN,” Bricolage, vol. 6, no. 02, p. 171, Oct. 2020, doi: 10.30813/bricolage.v6i02.2146.

N. Aini, E. Hasmin, and S. Aisa, “SISTEM PENDUKUNG KEPUTUSAN DETEKSI KECERDASAN ANAK MENGGUNAKAN METODE TOPSIS BERBASIS ANDROID,” Jurnal Informatika, vol. 4, no. 2, 2021.

E. Yulianti and S. Wati, “SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN PENERIMA PROGRAM KELUARGA HARAPAN MENGGUNAKAN METODE SIMPLE ADDITIVE WEIGHTING (SAW),” JTIf, vol. 7, no. 1, p. 40, Apr. 2019, doi: 10.21063/jtif.2019.V7.1.40-47.

A. B. P. Anang Aris Widodo Fajar Agustinus Suciono, “SISTEM PENDUKUNG KEPUTUSAN UNTUK PEMILIHAN KARYAWAN DENGAN METODE SIMPLE ADDITIVE WEIGHTING DI PT. HERBA PENAWAR ALWAHIDA INDONESIA,” JIMP, vol. 1, no. 2, Aug. 2016, doi: 10.37438/jimp.v1i2.16.

S. Sahadi, M. Ardhiansyah, and T. Husain, “Sistem Pendukung Keputusan Pemilihan Siswa/i Kelas Unggulan Menggunakan Metode AHP dan TOPSIS,” JTSI, vol. 1, no. 2, pp. 153–167, Sep. 2020, doi: 10.35957/jtsi.v1i2.513.

Febryantahanuji and N. Lestari, “SIMPLE ADDITIVE WEIGHTING UNTUK PENENTUAN PEMBERIAN INSENTIF KEPADA KARYAWAN TERBAIK DI PT. CAMPUS DATA MEDIA BERBASIS WEB MVC,” AKUNTANSI, vol. 1, no. 1, pp. 28–38, Apr. 2021, doi: 10.51903/jiab.v1i1.8.

A. Homaidi and A. Lina, “Pengembangan Sistem Informasi Manajemen Berbasis Web dalam Rangka Mendukung Evaluasi Kinerja Akademik dan Dosen di Akademi Manajemen Informatika dan Komputer Ibrahimy,” ATCSJ, vol. 2, no. 1, pp. 25–38, Sep. 2019, doi: 10.33086/atcsj.v2i1.1125.

Resmiaini and A. Sulistyo, “APLIKASI MOBILE HEALTH BERBASIS SMART VILLAGE PLATFORM BAGI PENDERITA STUNTING,” JIRE, vol. 6, no. 2, pp. 148–154, Nov. 2023, doi: 10.36595/jire.v6i2.957.

M. F. Adiman, M. K. Roziqin, and M. Rahman, “Perancangan Sistem Informasi Manajemen Distribusi Gas Elpiji Berbasis Web Pada PT. Bumi Gasindo Raya,” Justify, vol. 1, no. 2, pp. 110–117, Jan. 2023, doi: 10.35316/justify.v1i2.2593.