Rahmah, P.A., Novriyenni, N. and Sitompul, M.P.U. 2025. Optimization of Sales Turnover Forecasting with the SARI-MAX Model Approach to Predict Revenue Trends Case Study: Sun Thai Tea. Journal of Artificial Intelligence and Engineering Applications (JAIEA). 5, 1 (Oct. 2025), 486–495. DOI:https://doi.org/10.59934/jaiea.v5i1.1352.