Japardi, A., Edi and Tarigan, F.A. 2025. Application of K-means Clustering Algorithm in Consumer Shopping Behavior Segmentation in E-commerce. Journal of Artificial Intelligence and Engineering Applications (JAIEA). 5, 1 (Oct. 2025), 1505–1508. DOI:https://doi.org/10.59934/jaiea.v5i1.1659.