JAPARDI, A.; EDI; TARIGAN, F. A. Application of K-means Clustering Algorithm in Consumer Shopping Behavior Segmentation in E-commerce. Journal of Artificial Intelligence and Engineering Applications (JAIEA), [S. l.], v. 5, n. 1, p. 1505–1508, 2025. DOI: 10.59934/jaiea.v5i1.1659. Disponível em: https://ioinformatic.org/index.php/JAIEA/article/view/1659. Acesso em: 19 jul. 2026.