Hidayat, F. R., Naufal Ramadhani Adiyatma, and Damar Adji Sasongko. “Analysis of Technology Acceptance Using the UTAUT Model: A Case Study of the Use of Blu By BCA Digital”. Journal of Artificial Intelligence and Engineering Applications (JAIEA), vol. 4, no. 3, June 2025, pp. 2421-9, doi:10.59934/jaiea.v4i3.1182.